"Instead of a Firm Newsletter, Do a Blog!"

Why you should make a blog instead of a newsletter, according to our superblogger Tom Kane (www.legalmarketingblog.com) :

"Why?: I don’t believe newsletters are read as much as they once were, because
Too much information at one time;
Too much information inundating people’s lives, period;
Too much email to read; and
Too much work to do, leaving too little time to read.
Marketing Solution: Turn your newsletter into a blog.
Advantages:
Shorter;
Takes up less reader time;
More focused on single subject (reader can quickly..."

Read the whole article here.