MABLAW - London UK
Business development
MAB is enjoying a period of rapid change and expansion. Just over a year ago we opened a new office in Milton Keynes, having acquired part of another firm’s former practice. The previous November, we opened an office in London. Both new office openings were publicised with launch parties, supported by a marketing initiative to current, former and prospective clients, highlighting our expansion.
Corporate and individual marketing initiatives
We regularly host marketing events, and encourage our people to participate. They’re also expected to develop their own marketing initiatives, with a plan for activities that fit within our overall marketing programme.
Press coverage
Our solicitors regularly write articles for journals and the press (for example explaining the impact of new legislation), effectively raising their own and the firm’s profile. Since these articles often appear in regional newspapers, such as the Milton Keynes Citizen and Watford Observer, and in national dailies, including the Times and the Daily Telegraph, we make sure they are relevant and interesting to both local and national audiences.
Making the news – our newsletters
Our quarterly newsletter, MAB link, gives us the opportunity to show how we take the lead on dealing with the latest legislation and other topical issues. We post the newsletters to existing and potential clients who express an interest, and also make each issue (and our archive) available online.
To ensure MAB newsletters are relevant and enjoyable, we maintain a balance between legal matters, business advice and stories with a broader appeal, such as the various events we sponsor, our own practice news and significant employee achievements.
Building alliances
Cross selling is another marketing tool we use frequently. Our website has details of our alliances with national organisations and local businesses, whose services we can suggest if they are appropriate to our clients. For example, if clients need documents translating, we have good relationships with translators and can recommend their services. Some referrals can result in reciprocal work for us, for example if our clients instruct an insolvency practitioner we have referred them to, we are likely to receive referrals back from that insolvency practitioner.
A leading role in the community
We have found maintaining a strong presence in the local community is not only a good way of fulfilling our corporate social responsibility, but is also an effective way of marketing our services.
For example, every year MAB sponsors the Watford 10k charity run. This not only helps make the event possible, but also brings us valuable local press coverage. It’s the ideal opportunity to work alongside other businesses – this year co-sponsored with Clydesdale Bank and Baker Tilly (a leading independent firm of chartered accountants and business advisors). Links like these are mutually beneficial, providing potential sources of business for all concerned.
We are also closely connected with Watford Football Club, through pitch-side advertising and sponsoring action replays on their giant screen. Besides regularly promoting MAB to thousands of spectators, this also gives us access to Watford Football Club’s corporate hospitality suite, which is a very popular venue for entertaining clients on match days. We’re now looking to establish similar community links at our London and Milton Keynes offices.
Attracting clients through networking and corporate events
Networking is a very effective way of reinforcing our business presence and meeting potential new clients. Our solicitors regularly attend breakfast meetings and seminars, and we also organise our own seminars and other events such as golf days, cricket days, spa days, charity balls and wine tasting evenings.
MAB is always looking for fresh and appealing ways to entertain, impress and attract clients. A good example of this is the Tower of London tour arranged by our Insolvency Department for an existing client earlier this year. MAB also has football and cricket teams who play against existing and prospective clients. These matches serve the dual marketing roles of further networking and increasing our presence in the local community. As with many of our marketing activities, they are not only remarkably effective, but also good fun!
1 comment:
hey pretty cool videos i really like them
Post a Comment